My Subscription Addiction’s (MSA) social whitelisting program is now GrapevineAI!

The Vineyard

Learnings and insights from the Grapevine team

Scaling TikTok Spark Ads Through Third-Party Creator Whitelisting
February 7, 2023 By Grapevine

On a platform that’s driven by creators, content authenticity, and the engagement factor, it’s crucial to nail all three aspects in paid ads – both in the ad itself and in the post-click experience.

Read more here
How Are Top DTC Brands Like Prose, Farmer’s Dog and More Getting 30% Lower CPAs in 2023?
May 10, 2023
By RC Williams

Simple: 3rd-Party Content Whitelisting. You might not have heard of 3rd-party content whitelisting before or you’re a tried-and-true veteran when it comes to it. But either way, here’s a breakdown of the Meta  campaign strategy and how you and your brand can get up and running in no time. What Is 3rd Party Content Whitelisting […]

Keep reading
Why All DTC Brands Should Be Running Whitelisting Campaigns on Meta
May 10, 2023
By RC Williams

Whitelisting 101 – The Benefits and Performance Improvements Whitelisting ads on platforms like Facebook and Instagram is the process where an influencer, creator or publisher gives you access to their pages and you run ads through them. The ads will appear as if they are coming from the influencer, creator or publisher’s Facebook and Instagram […]

Keep reading
Meet GrapevineAI: Performance Content For Paid Social On Demand
February 28, 2023
By RC Williams

Content whitelisting is the paid social strategy of using third-party voices (for example, a handle on FB/IG) to drive traffic to a piece of authentic, DR-focused editorial content on a third-party publishing site.

Keep reading
How Whitelisting Editorial Content Can Cut Your CPAs By 40%
February 7, 2023
By Grapevine

In the post-iOS 14 world, growth marketers now have to put even more consideration into how they’re interacting with customers, how they’re shaping the customer journey, and how they educate them on the products their brands are offering to turn them into long-lasting customers.

Keep reading
How This Personal Care Brand Cut Their Prospecting CPA by 31% With Content Whitelisting
February 7, 2023
By Grapevine

Content whitelisting is the practice on paid social platforms of using a third-party voice (for example, a handle on FB/IG) to drive traffic to a piece of authentic, DR-focused editorial content on a third-party publishing site.

Keep reading
How This DTC Baby Brand Cut Their CPA By Over 40% Through 3rd Party Quizzes
February 7, 2023
By Grapevine

This DTC baby brand is one of the leading baby companies in the eCommerce/DTC space. Their customers are mainly new mothers and a bulk of their customer acquisition is driven by Facebook and Instagram.

Keep reading