The Vineyard
Learnings and insights from the Grapevine team
On a platform that’s driven by creators, content authenticity, and the engagement factor, it’s crucial to nail all three aspects in paid ads – both in the ad itself and in the post-click experience.
Simple: 3rd-Party Content Whitelisting. You might not have heard of 3rd-party content whitelisting before or you’re a tried-and-true veteran when it comes to it. But either way, here’s a breakdown of the Meta campaign strategy and how you and your brand can get up and running in no time. What Is 3rd Party Content Whitelisting […]
Whitelisting 101 – The Benefits and Performance Improvements Whitelisting ads on platforms like Facebook and Instagram is the process where an influencer, creator or publisher gives you access to their pages and you run ads through them. The ads will appear as if they are coming from the influencer, creator or publisher’s Facebook and Instagram […]
Content whitelisting is the paid social strategy of using third-party voices (for example, a handle on FB/IG) to drive traffic to a piece of authentic, DR-focused editorial content on a third-party publishing site.
In the post-iOS 14 world, growth marketers now have to put even more consideration into how they’re interacting with customers, how they’re shaping the customer journey, and how they educate them on the products their brands are offering to turn them into long-lasting customers.
Content whitelisting is the practice on paid social platforms of using a third-party voice (for example, a handle on FB/IG) to drive traffic to a piece of authentic, DR-focused editorial content on a third-party publishing site.
This DTC baby brand is one of the leading baby companies in the eCommerce/DTC space. Their customers are mainly new mothers and a bulk of their customer acquisition is driven by Facebook and Instagram.