My Subscription Addiction’s (MSA) social whitelisting program is now GrapevineAI!

How I Launched 5 Whitelisting Campaigns In Minutes And Cut My CPA by 25%

June 20, 2023
By RC Williams

At Rejuvia, whitelisting campaigns are always the top performing campaigns in our entire Ad Account, but they add a ton of operations and workflow inefficiencies to our Growth Team.

We’ve always thought that the added energy, time and work it took our team to manage everything around a creator whitelisting campaign nullified the acquisition efficiencies that we’d enjoy. 

That’s exactly why we turned to Grapevine’s Ideation and Campaign Platform to manage all of our paid social whitelisting efforts.

In this article, I’ll show you how I was able to launch 5+ high-performing, scalable third-party whitelisting campaigns on Meta through Grapevine’s platform in just a few clicks of a button.

Step #1: I Reviewed 8 FB Campaign Ideas From Grapevine In My Campaign Portal

When I first logged into my Grapevine Portal for Rejuvia, I saw the Grapevine team had added 8 Meta campaign ideas for me to review along with creator recommendations for each one.

In the past, our Growth team would have to ideate and plan each time and also manage the entire outreach strategy to find relevant creators for each unique campaign. 

I first reviewed the Grapevine campaign ideas with my team and then also added 2 of our own. We then went through and prioritized 5 campaign ideas to kick things off.

Step #2: For Each Campaign, I Added Context, Products and Creator Selections

For each of the 5 campaigns, I spent about 60 seconds adding in a bit more context for the Grapevine team and the creators to lean on for messaging and also added the products we were highlighting. While I want the Grapevine team and creators to use their full marketing creative genuineness, I also thought it was important they get an idea of what historical performs on paid media for us. 

The creator for each campaign was recommended by the Grapevine Creator Team and all I had to do was click “approve” and the match was made with our campaign. I could’ve gone through and used the Creator Search in our Portal, but trusted Grapevine’s recommendations. 

Step #3: Once We Picked 5, We Handed Over The Creation & Production To The Grapevine Team

This is the best part – once all of our campaigns were prioritized, briefed and ready to go, all I had to do was click “Create Campaign” for each one and send it off to Grapevine to produce and manage. 

Previously, I’d have to manage all of the campaign operations work myself – contract negotiations, shipping product, creator communications, payments, drafts, edits, FB/IG page access and so forth, but luckily Grapevine’s team and portal does all of that for us.

Step #4: I Sat Back and Watched The Project Management Magic Happen. 

While the campaigns were being produced (landing pages, ads, etc.) I was able to keep track of the status of where each of the campaigns were in my portal. A ton of work, coordination and iteration goes into a Rejuvia campaign and the Grapevine portal has simplified it 10-fold for us.

There was a ton of project management going on behind the scenes and I didn’t have to get involved in anything – once the campaigns were in motion, I was able to sit back and offer suggestions and iterations on assets as they came in.

Step #5: Once We Finalized and Approved, All of Our Assets Were Conveniently All In The Same Place

A little over a week later, all 5 of my Meta Campaigns were ready for final approval – 5 totally unique landing pages, 5 unique creator FB/IG pages to whitelist from, 5 different documents for ad copy suggestions and 10+ unique ad creatives for each campaign.

This usually would’ve taken our team internally about 2-3 weeks to pull off, but with Grapevine it took just under 2 weeks. It’s also significantly more organized now – all of our assets for each campaign are conveniently in the same spot. No longer do I have to adventure through Dropbox, Google Drive, Google Docs, Meta Media Library, Canva and CapCut to find all of the assets for our campaigns!

At this stage, all I have to do is double check everything, give Grapevine our final stamp of approval on each campaign, and upload the assets into our Meta Ad Account to get live.

Step #6: Worked With My Grapevine CX Manager In Slack To Optimize and Scale

Once everything is built out on Meta and live, we now work with our dedicated Grapevine brand manager on optimizing the campaigns – we work on optimizing everything from CPAs, CTRs, CPCs, down to the outbound CTR on our Grapevine landing pages.

I usually track performance in-platform on Meta, but it’s great that my Campaign Portal in Grapevine has a built-in reporting dashboard that makes it super easy to check performance by article and use our historical data to guide our next Grapevine campaign ideas.

All-in-all, leaning on Grapevine’s Campaign Ideation and Planning Platform and Brand Management Team has transformed our third-party whitelisting on Meta.

Previously we’d have to balance the energy, time and workflow whitelisting requires with the actual efficiency gains we’d see on Meta.

Now, with Grapevine’s portal and team, we’re able to enjoy the best of both worlds – efficiency in both our media performance as well as our Growth Team workflow.

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