At Rejuvia, whitelisting campaigns are always the top performing campaigns in our entire Ad Account, but they add a ton of operations and workflow inefficiencies to our Growth Team.
In this article, I’ll show you how I was able to launch 5+ high-performing, scalable third-party whitelisting campaigns on Meta through Grapevine’s platform in just a few clicks of a button.
When I first logged into my Grapevine Portal, I saw the Grapevine team had added 8 Meta campaign ideas for me to review along with creator recommendations.
I first reviewed the Grapevine campaign ideas with my team and then also added 2 of our own. We then prioritized 5 ideas to kick things off.
For each of the 5 campaigns, I spent about 60 seconds adding in more context for the Grapevine team and the creators. While I want the Grapevine team and creators to use their full marketing creative prowess, I thought it was important they get an idea of what historically performs for us.
The creator for each campaign was recommended by the Grapevine Team and all I had to do was click Approve.
Once all of our campaigns were ready to go, all I had to do was click “Create Campaign” and send it off to Grapevine to produce.
Previously, I’d have to manage all of the campaign operations work myself – contract negotiations, shipping product, creator communications, payments, drafts, edits, FB/IG page access and so forth.
While the campaigns were being produced, I was able to keep track of the status of everything in my portal. A ton of work, coordination and iteration goes into a Rejuvia campaign and the Grapevine portal has simplified it 10-fold for us.
A week later, all 5 of my Campaigns were ready for final approval – 5 unique landing pages, 5 creator FB/IG pages to whitelist, 5 documents for ad copy suggestions and 10+ ad creatives for each campaign.
At this stage, all I have to do is double check everything, give Grapevine our final stamp of approval on each campaign, and upload the assets into our Meta Ad Account to get live.
We now work with our dedicated Grapevine brand manager on optimizing the campaigns – everything from CPAs, CTRs, CPCs, down to the outbound CTR on our Grapevine landing pages.
I usually track performance in-platform on Meta, but it’s great that my Campaign Portal in Grapevine has a built-in reporting dashboard that makes it super easy to check performance by article.
All-in-all, leaning on Grapevine’s Campaign Ideation and Planning Platform and Brand Management Team has transformed our third-party whitelisting on Meta.
At Rejuvia, whitelisting campaigns are always the top performing campaigns in our entire Ad Account, but they add a ton of operations and workflow inefficiencies to our Growth Team. We’ve always thought that the added energy, time and work it took our team to manage everything around a creator whitelisting campaign nullified the acquisition efficiencies […]
Simple: 3rd-Party Content Whitelisting. You might not have heard of 3rd-party content whitelisting before or you’re a tried-and-true veteran when it comes to it. But either way, here’s a breakdown of the Meta campaign strategy and how you and your brand can get up and running in no time. What Is 3rd Party Content Whitelisting […]
Whitelisting 101 – The Benefits and Performance Improvements Whitelisting ads on platforms like Facebook and Instagram is the process where an influencer, creator or publisher gives you access to their pages and you run ads through them. The ads will appear as if they are coming from the influencer, creator or publisher’s Facebook and Instagram […]